Yoram (Jerry) Wind joined the Wharton faculty in 1967, after receiving his doctorate from Stanford University. In 2016 she was named among the 2017 Marketing Science Institute Young Scholars, a biennial award given to potential leaders of the next generation of marketing academics. How Do You Score More Customers Using Facebook? The marketing playbook has been rewritten. His past consulting and executive education clients include Google, Nokia, American Express, Citi, and others. He received his PhD in Marketing and Masters in Philosophy from Columbia University. You will then begin exploring at what point on the decision journey it makes sense for you to interact. Advice Tips That Will Certainly Assist You In Online Affiliate Marketing, Make Your Business Successful With The Use Of PPC, What You Should Know Before Signing Up For an Affiliate Program, How Many Calories Do You Burn Standing At Your Desk, How To Make A Peanut Butter Milkshake Without A Blender, 5 Steps To Making High Affiliate Commissions. All rights reserved, The Economist Executive Education Navigator, Digital Marketing Strategies for the Digital Economy, executive-education courses at your fingertips, Adjunct Associate Professor of Management; Executive Director, Mack Institute for Innovation Management, Professor of Operations and Information Management, The Wharton School, The Lauder Professor, Professor of Marketing, The Wharton School, University of Pennsylvania, The Wharton School, Business Model Innovation in the Digital Age (LIVE VIRTUAL), Scaling Ventures: Developing the Playbook for Profitable Growth (LIVE VIRTUAL), Strategic Marketing for Competitive Advantage, Leveraging Neuroscience for Business Impact, Web strategy or online strategy development, Explore the fast-paced evolution of marketing strategy, Examine emerging trends and discover how they can be incorporated into existing marketing strategies, Acquire a road map for navigating the digital terrain to engage your customers, Gain a deeper understanding of the possibilities for digital technologies to transform your marketing execution. What Are The Components Of Digital Marketing? Ron holds a PhD and MSc in Business Administration (Marketing) from the University of California, Berkeley, an MBA and MSc in Computer Science from Tel-Aviv University, and a BSc in Computer Science, Physics and Mathematics from the Hebrew University in Jerusalem. each session of the program. Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
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